The coaching field is filled with contradictions. Coaches themselves disagree over why they’re hired, what they do, and how to measure success. Here’s what you should know.
In the seventeenth century, the French statesman Cardinal Richelieu relied heavily on the advice of Father Francois Leclerc du Tremblay, known as France’s minence grise for his gray monk’s habit. Like the famous cardinal, today’s business leaders have their gray eminences. But these advisers aren’t monks bound by a vow of poverty. They’re usually called executive coaches, and they can earn up to $3,500 an hour.
To understand what they do to merit that money, HBR conducted a survey of 140 leading coaches and invited five experts to comment on the findings. As you’ll see, the commentators have conflicting views about where the field is going and ought to go reflecting the contradictions that surfaced among the respondents. Commentators and coaches alike felt that the bar needs to be raised in various areas for the industry to mature, but there was no consensus on how that could be done. They did generally agree, however, that the reasons companies engage coaches have changed. Ten years ago, most companies engaged a coach to help fix toxic behavior at the top. Today, most coaching is about developing the capabilities of high-potential performers. As a result of this broader mission, there’s a lot more fuzziness around such issues as how coaches define the scope of engagements, how they measure and report on progress, and the credentials a company should use to select a coach.
Source: What Can Coaches Do for You?